CPRE Hertfordshire,the countryside charity. Their mission is to protect, promote and enhance Hertfordshire’s countryside for everyone to value and enjoy.
CPRE Hertfordshire were seeking a creative, experienced Graphic Designer to improve their marketing impact. They needed help creating new visual content for their charity’s digital and physical publications and platforms. Working closely with the Chief Executive and other staff and volunteers.
Campaign Leaflet Design – Save Our Green Belt Petition
This campaign leaflet was created to support CPRE Hertfordshire’s urgent petition to amend the National Planning Policy Framework (NPPF) regarding the ‘grey belt’ definition. The aim is to clarify policy inconsistencies that threaten the protection of the Green Belt, safeguarding vital countryside and wildlife habitats from potential development and loss.

Flyer to be included in CPRE Hertfordshire's 2024-2025 Annual Review 
Creative Objectives:
* Explanation of the policy inconsistency and its consequences for Green Belt protection
* Clear call to action to sign the petition via a prominent link
* Defined campaign targets: 10,000 signatures for government response, 100,000 for Parliamentary debate
* Encouragement for grassroots support through sharing and social media engagement
*Links to further information and newsletter sign-up to deepen community connection
The primary applications used were InDesign, and Illustrator
Word Search Design for Welwyn Street Festival
Word Search to be handed out at the CPRE Hertfordshire stall at the Welwyn Street Festival. The goal was to create a visually appealing, easy-to-complete wildlife-themed puzzle that encourages children to learn about local species while having fun. The completed word search serves as an entry form for a competition with a prize incentive, fostering community interaction and awareness.

Creative Objectives:
* Bold, child-friendly title: “CPRE Hertfordshire Wildlife Word Search” prominently displayed
* Following CPRE's Brand Guidelines
* Inclusion of CPRE Hertfordshire logos to ensure brand visibility without overpowering the page
* Simple, neat form fields for child and parent/guardian details to facilitate competition entries and newsletter sign-ups
* Deadline and prize details communicated clearly to motivate participation
* Include branding per YMCA Brighton guidelines and leave space for a QR code or ticketing link
The primary application used was  Illustrator
A5 Hand Out for CPRE Herts Countryside Day 2025
I was asked to design an A5 promotional handout for Countryside Day 2025, hosted by CPRE Hertfordshire at Knebworth House. The brief required a quick turnaround and a visually engaging but simple layout to highlight key event details, including guest speakers, activities, and venue information. The final design balanced clear communication with a celebration of rural Hertfordshire, aligning with CPRE’s mission to protect the countryside.

Creative Objectives:
* Following CPRE's Brand Guidelines
* Inclusion of CPRE Hertfordshire logos to ensure brand visibility without overpowering the page
* Simple and clear details
The primary application used was Illustrator
Save Our Green Belt - Meta Ad Campaign
I was tasked with designing a set of Facebook and Instagram ad visuals to support a petition aimed at protecting the countryside and local wildlife. The objective was to create three impactful image ads using a previously provided suite of images.

Each ad featured strong, action-driven messaging with clear calls to action:
* Ad 1: "Save our countryside!"
* Ad 2: "Join 6,000+ others in protecting our countryside!"
* Ad 3: "Last chance to protect our wildlife!"

All three designs placed the primary message at the top and the call-to-action, “Sign our petition,” prominently at the bottom to maximize engagement and clarity across social platforms. The campaign was designed to drive awareness and petition sign-ups through emotionally resonant imagery and concise, urgent text.
The primary applications used were Illustrator and Photoshop
WhatsApp Gif Design- Save Our Green Belt Campaign
This project focused on creating a promotional image optimized specifically for WhatsApp sharing, designed to amplify traction for CPRE Hertfordshire’s Save Our Green Belt petition. Recognizing the growing momentum within WhatsApp community groups, the goal was to develop a visually striking and message-focused asset that encourages easy forwarding and wider petition sign-ups.
Creative Objectives:
* Direct and compelling, avoiding clutter or long text blocks
* Friendly yet serious to motivate action without overwhelming
* Design in a format easily shareable and viewable within WhatsApp’s constraints
* A clean layout with high contrast to ensure readability on mobile devices

Back to Top