HappyCow was founded in 1999 as a public service to assist travellers and people everywhere find plant-based/vegan options and healthy food. HappyCow is an ever-evolving online hub that serves millions worldwide each month.
Working closely with the Founder, marketing I was tasked to work on, and assist with a variety of projects. These projects included app promo videos, digital advertisements, and online content.
Promo Video for IOS App
Task: Create an engaging and dynamic video showcasing the iOS HappyCow app and its various features and benefits. This video was created without any budget, utilising existing imagery and self-made images, as well as captured footage. The HappyCow IOS Promo Video Over 25,000 combined views across Facebook and YouTube.
The primary applications used were Photoshop, After Effects, Premiere Pro, and Reflector
Holiday Period Advertisements
Task: Create advertisements specifically designed to be displayed on the HappyCow website, promoting the iOS app as an ideal holiday gift
The primary applications used were Photoshop, InDesign, Illustrator, and Reflector
Google Advertisements
Task: Create a series of Google ads to advertise the Android version of the app available on Google Play, adhering to Google Best Practices and Good Brand Guidelines
The primary applications used were Photoshop, InDesign, and Illustrator
Instagram Promo Stories
Task: Create captivating Instagram stories to showcase some of the features of the HappyCow App. I used After Effects to animate the existing HappyCow logo. Problem-solving was required to craft a compelling story and detail the features within the 15-second limit of an Instagram story. Adhering to HappyCow and Apple Inc Brand Guidelines
The primary applications used were Photoshop, After Effects, Premiere Pro, and Reflector
GIF Creation
A selection of GIFs that could be used across social media
The primary applications used were Photoshop
