YMCA Brighton specialises in supported accommodation for adults who would otherwise be homeless, in Brighton and Hove.
Raising The Roof Projects
Comedy Night Fundraiser Poster
"Raising the Roof" is a one-night-only charity comedy event at Komedia Brighton, created to raise funds for YMCA Brighton. The goal was to design an energetic, bold, and community-focused promotional poster that captured the spirit of the event while clearly presenting essential information.
Creative Objectives:
* Communicate the feel-good, high-energy tone of the night
* Feature four headline comedians with equal prominence
* Highlight the event's connection to YMCA Brighton
* Ensure clarity of key details: date, time, venue, ticket price
* Create a versatile layout suitable for print (A3)
* Include branding per YMCA Brighton guidelines and leave space for a QR code or ticketing link
The primary applications used were Photoshop, and Illustrator
Comedy Night Promo for Instagram and Facebook
Creative Objectives:
* Adapt the poster to promote and advertise the event across Facebook and Instagram - 4:5 ratio
The primary applications used were Photoshop, and Illustrator
Comedy Event Promo Reel video for Instagram and Facebook
Promo video to advertise the comedy event and acts.
Creative Objectives:
* Convey the electrifying, positive atmosphere that will define the evening.
* Showcase all acts equally
* Highlight the event's connection to YMCA Brighton
* Ensure clarity of key details: acts, date, and venue
The primary applications used were Photoshop, After Effects, and Illustrator
Comedy Event Teaser video for Instagram and Facebook - 4:5 ratio
Teaser video for the upcoming event to get people excited
The primary applications used were Photoshop, After Effects, and Illustrator
Comedy Event video introducing the host for Instagram and Facebook - 4:5 ratio
This social media post was created to build excitement and awareness for Raise the Roof, an upcoming fundraising event hosted by the dynamic Guy Lloyd. The goal was to introduce Guy in a lively, personable way that connects with the local community and entertainment fans, driving ticket sales and engagement ahead of the event on 28 September at the Komedia Club - Brighton.
Creative Objectives:
* Emphasize the event’s fun, unpredictable energy and heartfelt atmosphere
* Use of dynamic typography and event branding elements to convey excitement
* Bold, eye-catching graphics or photos of Guy to complement the vibrant copy
* Prompt viewers to purchase tickets
The primary applications used were Photoshop, After Effects, and Illustrator
Leaflet Project
Women-only Accommodation leaflet - A5
This flyer was created for a women-only supported accommodation project by YMCA Brighton. The primary goal was to design a gentle, welcoming piece that helps women considering staying feel safe, respected, and at ease. The visual and written tone needed to reflect warmth, dignity, and the potential for a fresh start, avoiding anything clinical, promotional, or overwhelming.
Creative Objectives:
* No photos of actual staff or residents
* Typography: Easy-to-read, well-sized fonts to ensure accessibility and comfort
* Layout: Clean, open space with clear information flow, minimal clutter, and repeated visual motifs for consistency
The primary applications used were InDesign
Social Media Projects - Various
Easyfundraising Promo Video
This video/post aimed to raise awareness about YMCA Brighton’s registration with easyfundraising, an online tool that enables supporters to generate free donations through everyday shopping. The approach focused on delivering clear, straightforward information with an approachable tone, emphasizing how simple and impactful signing up can be. It highlighted key benefits such as “no extra cost” and “easy setup,” aiming to reassure and motivate followers to take action.
Creative Objectives:
* Inform audiences that they can support YMCA Brighton at no personal cost
* Encourage quick, simple sign-ups to easyfundraising
* Create engagement
The primary applications used were Photoshop, After Effects, and Illustrator
Social Media Content – Community Donations Campaign
These social media posts were created as part of an ongoing community engagement initiative, encouraging donations to support resident wellbeing across YMCA Brighton’s supported housing projects. The aim was to develop warm, inclusive, and actionable posts that feel positive and approachable, with a clear call to action and gentle visual framing.
Creative Objectives:
* Inclusive wording adding warmth without being overly casual
* Clear bullet points make posts accessible and reader-friendly
* Make donation requests feel approachable and clear
The primary applications used were Illustrator and Photoshop
